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Eularis to Address Marketing Return at Japanese Pharmaceutical Marketing Excellence Conference

TOKYO and LONDON, U.K., May 12 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, will be delivering a presentation on how to tell if you are making the wrong marketing decision. The Pharmaceutical Marketing Excellence conference takes place in Tokyo, Japan.

at 11:45 a.m. on monday, 19 may 2008, dr. bates commitment yield a debut titled, “how to blab if you are making the wrong marketing decision using marketing roi.” bates force expose the limitations of current reckoning techniques used to guide current marketing decisions. she will also supply attendees with ideas on how to put return measurements to work in making marketing decisions for their own pharmaceutical organizations. bates has gained wide recognition within the international pharmaceutical industry for her skill in marketing return criticism. under bates’ leadership, eularis issued three related research reports in the past year, including: “ensuring advantageous return-on-investment (roi) in pharmaceutical marketing: using analytics and metrics to improve the bottom slash,” “pharmaceutical sales force effectiveness metrics: are you measuring the in error things?,” and “ensuring helpful unswerving adherence programs by effectively using analytics to release the hidden value available to the bottom line from adherence.” who: eularis what: presentation on how to tell if you are making the calumniate marketing decision using marketing roi when: 19 may 2008 at 11:45 a.m. in tokyo utc (gmt + 9 hours) where: pharmaceutical marketing merit conference: conrad hotel, tokyo respecting eularis eularis provides sophisticated pharmaceutical analytics that victual statistics-driven insight into the financial thrust of corporate and marketing decisions. dissimilar to traditional analytics approaches which are lengthy and whose reliance on historical or analogue details reduces their accuracy, eularis’ proprietary 94.8 analytics course of action is based on the current market situation. this proven approach helps pharmaceutical marketing teams to quickly envision, measure, validate, and optimize their sales and marketing performance. eularis offers pre-launch analytics, marketing mix modeling (both professional and consumer), portfolio optimization, sales force effectiveness, managed care analytics, and patient compliance solutions. co-headquartered in london and trendy york city, although working internationally, the circle has developed suggestive experience in the epidemic pharmaceutical market through patron engagements with astrazeneca, glaxosmithkline, merck, pfizer and many others. more information about eularis: www.eularis.com. all trademarks acknowledged.

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